Outfits for Every Occasion

Fiteo was founded to solve the everyday problem that the humankind has faced since the beginning of time

“What Should I Wear Today?”

We strongly believe that everyone desires outfits that are fashionable, comfortable and practical.

Consumers want to sport a great looking outfit head-to-toe and present their best, confident self. Their lifestyle, where they live, the weather, their favorite activities, life stage, skin tone, preferred price points, and brand preferences are amongst the many factors that influence how they answer this question.

Fiteo brings outfit-based shopping experience to fashion brands, retailers, and clothes rental companies. For every product in their catalog.
Fiteo can recommend a variety of outfits personalized by brand, price, style, weather, and more.
Our customers can integrate these outfits into Product pages, checkout, post-purchase, and outbound channels and elevator customer experience while increasing conversion and basket size.

Our Team

Raghu Havaldar

CEO, CO-Founder

Raghu is an entrepreneurial leader with 20+ years of experience building businesses at both startups and Fortune 50 companies. At Zulily, he led Product teams to build Internet-scale solutions for Brands, Merchandising, Supply Chain, and Personalization (AI).  Raghu has a Duke MBA as well as a Master’s degree in Computer Science. He loves playing Tennis and passionately follows Duke Basketball and Chelsea.

Sergey Podlazov

CTO, Co-founder

Sergey is a seasoned technology leader with 20+ years of industry experience. Prior to co-founding Fiteo, he led software engineering teams at startups, Amazon, and Zulily.  

Sergey holds a Bachelor’s Degree in Business Administration and a Master’s Degree in Information Systems, both from the University of Kansas. In his limited free time, Sergey is an avid musician and skier.